January 2012
22 posts
The Blog of Target Marketing: 5 Tips for Making... →
targetmarketing:
What message does your brand convey to socially engaged customers?
As we enter the golden age of social media, companies can no longer afford the luxury of tightly scripted, top-down messaging (e.g., “We’re the best! Take our word for it.”).
Nor can a company simply opt out and remain…
Community Inclusion: Rebranding the ICI →
communityinclusion:
By Quinn Barbour
Over the past year, the ICI has worked on rebranding itself. What does that mean?
An organization’s “brand” refers to how people think about it. This includes the company’s personality, its logo, and how it markets itself. So Apple’s brand might be described as fun, hip,…
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