October 2011
68 posts
Learn off other’s successes and mistakes
Successful Logos
Now you know what the rules are, you can distinguish the difference between a good and a bad logo. Knowing which logos have succeeded, and why, gives an insight into what makes a good logo.
For example, let’s look at the classic Nike Swoosh (shown above). This logo was created by Caroline Davidson in 1971 for only $35, yet it’s still a strong, memorable logo, effective without...
How To Boost Your Creativity
Change Your Environment
Decorate a wall with old product packages, put up king size posters of your favourite designers, rip out pages of a colour catalogue and pin them up, find music that inspires you, create interesting lighting by sticking distorted paper in front of the lamps and – if you own the place – redecorate in an inspiring manner. Alternatively, cover the walls with paper and let...
Things to consider while designing a logo
Stroke size, line weights and gradients should all be thoroughly checked in various scales and applications!
Consider the logo’s future applications – print versions should ALWAYS be CMYK!
Small business letterhead logo’s often end up in “MS Word” templates most often printed in B+W (and yes, the fax machine still exists!), Contrast is the key.
Establish your ‘Clean space’… (a simple white box...
What makes a good logo?
Simple
While in college in the mid-70’s an instructor introduced me to the K.I.S.S. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. A refined and distilled identity will also catch the attention...
Doyald Young documentary →
